Boomers Setting Up Showdown with Millennials Over Housing
- Carlyn Marinaccio
- Apr 11
- 1 min read

This insightful Fortune article explores how Baby Boomers are increasingly choosing to renovate their existing homes rather than downsizing or moving to retirement communities. With 90% of older adults preferring to age in place, this trend is creating ripple effects in the housing market, particularly for Millennials seeking to purchase homes.
At Help4AgingInPlace, we understand the desire to remain in the homes where you've created memories and built community connections. The article highlights exactly why our mission is so important—supporting thoughtful home adaptations that make aging in place both possible and enjoyable. Rather than seeing this as a "showdown" between generations, we believe in creating solutions that honor older adults' preferences while acknowledging housing market realities.
What home improvements would make your space better suited for your next chapter? We'd love to hear your thoughts.
Read the full article here: https://fortune.com/article/boomers-setting-up-showdown-with-millennials-housing-home-renovations/%C2%A0
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